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Joel Haggard

U.S. Meat Export Federation | Senior Vice President, Asia Pacific Region

Mr. Haggard joined USMEF in 1988 as a regional marketing consultant and later became director of the USMEF-Hong Kong office when that office opened in 1989.  Joel Haggard returned to the Asia-Pacific to serve as vice president-Asia Pacific for the U.S. Meat Export Federation in March 1994, after several years in the USMEF-Denver office.  Stationed in the USMEF-Hong Kong office, Mr. Haggard oversees USMEF market development strategies and programs for U.S. red meat products in the region.  Before joining USMEF, Mr. Haggard worked for the USDA Foreign Agricultural Service for five years.  During that time, he served as the agricultural trade officer for the U.S. Embassy in Beijing, China, where he supervised all marketing activities involving U.S. agricultural trade with the People's Republic of China. Prior to that, Mr. Haggard worked as grain analyst for USDA's Foreign Agriculture Service in Washington, D.C., analyzing and forecasting international trade patterns.  Mr. Haggard has a Bachelor of Science Degree in Political Economy of Natural Resources from the University of California, Berkeley, and a Master of Science Degree in Agricultural Economics from the University of Wisconsin. He speaks both Mandarin and Cantonese.